Google is announcing a big addition to Google Analytics today — Mobile App Analytics.
As with the social media-focused reports launched earlier this year, the interest in mobile analytics is obvious — if anything, it might seem that Google is a little late in chasing these trends. In this case, Product Manager JiaJing Wang says the goal was to create a “holistic app analytics.” While there are other mobile analytics services out there, Wang says none of them really tracks all of the relevant data, so developers end up stitching different services together into a “disparate and taxing experience.”
Wang says Google’s new analytics cover the three main stages of an app’s relationship with users — acquisition and user metrics, engagement, and outcome. When it comes to user acquisition, developers can now track new and active users, and how that breaks down across different app versions, devices, and operating system. On engagement, Google Analytics includes data like usage frequency, engagement flow, and crash reports. Finally, on outcomes, Mobile App Analytics will show conversions (to whatever goal is important to the developer) and in-app purchases.