Google Gets into Marketing Cloud with Analytics 360 Suite

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Google Analytics 360 Suite, a new marketing cloud platform, is designed to help digital marketers make sense of vast pools of customer data.

Google launched a new marketing cloud platform for large enterprises. The Google Analytics 360 Suite is a set of tools designed to help marketers measure campaigns, compile data from various sources, and share insights for automated, or programmatic, marketing. Google has been working on its Analytics 360 Suite for three years, and it is the most comprehensive marketing platform from Google to date, according to the company. The new tools pit the company against notable rivals in the marketing cloud industry, including tech giants Salesforce, Oracle and Adobe. 

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