Google Quietly Kicks off Private Play Stores

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Roll-your-own app store means game on for BYOD Organisations planning to give users access to curated collection of Android apps can now do so with their Google Apps account, after the advertising giant quietly threw the switch on what it has poetically dubbed “The Google Play Private Channel for Google.

The existence of the new feature was snuck out in a support document that explains” A Google Apps for Business, Education, or Government domain can have a Private Channel on the Google Play Store.”

Administrators can authorise certain users to publish apps and it’s then possible to “choose which users or user groups can access the Private Channel to download internal applications.” All the usual features of the Play Store – user authentication, virus and malware detection, device targeting, payment, user rating, and user feedback – are on offer in Private Channels.

Enabling the store is simple as it’s just one of many switches in the Google Apps control panel, as you’ll see…Read more at The Register