August 16, 2005

HBO's "Rome" Campaign Offers Firefox Skin

Lindsey writes "As a cornerstone component of the online advertising campaign for HBO’s New Original Series-Rome, Deep Focus incorporated a downloadable Rome-themed Mozilla Firefox ‘skin’ into flash banners running on sites such as The New York Times, Yahoo!Movies and the History Channel.

The ‘skin’ can be downloaded via a link on select Rome advertisements online. Users of the browser can follow a quick and simple process to install Rome by going to the Themes command located under the Tools section of their toolbar and selecting the show’s theme and clicking ‘Use Theme’. The changes will take affect when Firefox is re-launched.

Screenshots are available of the creative execution, including the option to download the Rome-themed Mozilla Firefox ‘skin’ and an option to schedule a reminder of the show’s premiere through Microsoft Outlook and Exchange.

Please reference the news story covered by

Lindsey Iero

PR Coordinator
Deep Focus
55 Washington Street #329

Brooklyn, NY 11201
p: (718) 797-3618 ext. 13
f: (718) 797-1577

About Deep Focus
Deep Focus ( develops impactful online advertising campaigns, effective cross-media advertising strategies, buzz-generating websites, integrated promotions, PR & grassroots marketing strategies, and good karma for each of its clients. Deep Focus’ is founded by entertainment industry veterans, and the entire team comes from the entertainment business. They speak the language, and know the unique needs of the industry, making Deep Focus a true partner in the success of each client’s brand. Deep Focus has launched numerous successful (and award-winning) campaigns for clients such as HBO, AOL, Miramax and Dimension Films, Sony/BMG Records, Atari, 20th Century Fox International, Universal Music Group, and Nickelodeon Home Video. Headquartered in New York, with a newly-opened Los Angeles office, Deep Focus is privately-held."

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