How Apache & Plan 9 will defeat Microsoft’s Passport

“…the press is largely the victim of a Microsoft marketing strategy that plays off of the social rules people learn in high school: Money and social skills define the in-crowd, and only nerds kvetch about the importance of better technology. Second, editors are part of a feedback loop, reflecting the views of their readers in the decisions they make on content and wording. Their perception of their market as a shallow Microsoft PC market therefore leads them to favor cheerleading over analysis because doing so sells more advertising, more subscriptions, and more advertised product.”