June 1, 2003
How to Beat Microsoft
Lawsuits by the government and competitors against Microsoft have failed to break down Microsoftâs monopoly within the software industry. This has just reinforced the free market argument that the real way to beat Microsoft is through competition. Unfortunately, most of Microsoftâs most promising competitors have failed to do the four things necessary to beat Microsoft â sell easier to use products, at a cheaper price, using mass simple advertising, and address compatibility issues adequately.