How billions of bogus pages undermine the web.

zanek writes “A blogger’s claim that one rogue operator tricked Google into indexing over 5 billion bogus pages serving Pay-Per-Click ads has helped solidify the claims of the legal teams chasing the search giants: PPC advertisers may, in fact, be getting screwed through faked clickery. At the same time, it helps explain the increasing irrelevance of search results. This, for many, is a deal killer. Searchers and advertisers alike need a better model. But who can deliver it?”