December 18, 2017

How to Market an Open Source Project

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marketing
Open source marketing is about capturing very scarce attention and resources in a very crowded environment.

The widely experienced and indefatigable Deirdré Straughan presented a talk at Open Source Summit NA on how to market an open source project. Deirdré currently works with open source at Amazon Web Services (AWS), although she was not representing the company at the time of her talk. Her experience also includes stints at Ericsson, Joyent, and Oracle, where she worked with cloud and open source over several years.

Through it all, Deirdré said, the main mission in her career has been to “help technologies grow and thrive through a variety of marketing and community activities.” This article provides highlights of Deirdré’s talk, in which she explained common marketing approaches and why they’re important for open source projects.

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