May 16, 2001

How to shop for a high-tech start-up

Author: JT Smith

CNET: "Puranam, Singh and Zollo recently completed the first phase of a study exploring acquisitions
by companies such as Cisco Systems, Intel, Sun Microsystems and Hewlett-Packard. Their
research shows that if high-tech companies want to succeed in their acquisition strategy,
they must know what to change and what to leave alone after buying a start-up. "All
integration decisions involve costs," says Puranam. "Non-integration, too, however, involves
costs. Successful acquirers must know how to manage both kinds of costs."


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