March 2, 2001

IBM ad campaign touts peace, love and Linux

Author: JT Smith

From "International Business Machines Corp. is shaking off
more of its starch and stodginess in a new advertising campaign that finds the world's largest
computer maker embracing a plump, web-footed marine bird. A six-story billboard is scheduled to appear in New York's Times Square late next week, and others
will rise in California's Silicon Valley. They will proclaim in symbolic form: 'Peace, Love & Linux.' "
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