June 15, 2010

IBM Buys Web Analytics Software Maker Coremetrics

IBM is jumping into the web analytics software space with the acquisition of San Mateo, CA company Coremetrics.

With the purchase, IBM intends to expand its business analytics capabilities with Coremetrics’ cloud-based delivery platform, which enables companies to gain real-time insight into consumer interactions internally through social and other online media networks to develop up the performance of their marketing campaigns.

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