March 2, 2001
IBM unveils ad campaign touting peace, love, & Linux computing
Author: JT Smith
IBM is set to blow the doors off of its stodgy corporate image with its new Linux ad campagin. Titled 'Peace, Love & Linux,' the campaign features Linux penguin mascot Tux in a series of billboards and print ads in magazines and newspapers. Also planned is a viral marketing campagin for the Internet that will "spread e-mailed video images of dancing penguins." Bloomberg has the story.