October 24, 2001
I'm not a number, except for my e-mail address
Author: JT Smith
Kelly McNeill writes "How often do you give your e-mail address to clients and business prospects? Is it memorable? Is it meaningful? Does it say something about you or your business? Does it suggest your role in the company? Or is it meaninglessness, just numbers and letters in random order? Now that e-mail is becoming an expected and necessary element of business communications, we ought to be more aware of how often it is seen and used by clients and customers."