Today Jive Software announced its acquisition of Proximal Labs, a social network analytics company. Prior to the acquisition, Jive was a customer of Proximal Labs. Financial terms of the deal were not disclosed. Proximal Labs co-founder and CEO David Gutelius is joining Jive as Chief Social Scientist.
Jive will use Proximal's machine learning technology, powered by Apache Hadoop, to help its users apply complex analytics to their enterprise social graphs. Example use cases include locating subject matter experts both inside and outside the firewall or surfacing relevant content within the network. The company is calling the platform "Jive What Matters."