One of the first lessons sales people are taught is that the potential customer (“prospect”) has only one question on her mind when approached with a
new product? That question is simply, “What’s in it for me”? Unless the salesman can successfully answer that prime question satisfactorily, even the
price of the product will not convince the prospect to buy.
new product? That question is simply, “What’s in it for me”? Unless the salesman can successfully answer that prime question satisfactorily, even the
price of the product will not convince the prospect to buy.
Link: theregister.co.uk
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