"Linux's killer app is not Apache, it's cost," HP's C.J. Coppersmith, HP's director of Linux strategy, said. "The [total cost] benefits of moving from UNIX to Linux are just incredible. Everyone is facing the question of how do I do more with less."
Coppersmith went on to highlight the Palo Alto, Calif., company's offerings, emphasizing support as a critical differentiator. HP's strong presence at the Real World Linux show also includes one of the largest booths (alongside Novell and IBM), well-stocked with sales representatives pitching the enterprise customers that filled the exhibit hall.