Is ‘Linux’ a Word Better Left Unspoken?

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It’s no secret that brand image is a crucial consideration in most any consumer product’s success, and Linux is surely no exception. That’s been a hot topic of conversation before, but recently it’s popped up again with a fresh new twist. “The Linux Inside Stigma” was the title of the post that started the ball rolling this time, and rolled it has. “It’s remarkable how Google doesn’t mention the word Linux anywhere in their marketing of the Google Chromebook,” began author Dietrich Schmitz.

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