August 29, 2001
Little guy looks for search engine edge
Author: JT Smith
Kelly McNeill writes "Gaining top search positions for your chosen search words and phrases has become more and more competitive, as search engine optimization firms use new, more effective techniques to place their large clients. The little guy needs every possible advantage to have the visibility necessary to bring search traffic, but with new paid inclusion programs being launched by each of the major search engines seeking to "monetize" free search, this is becoming more costly."