April 1, 2003

Mainstream CRM: a foundation failure?

KenFu writes "In this article about the established CRM world leaders trying to enter the Asian Market wjue wrote: "... As I dug up further into the matter I was surprised in discovering that Mainstream Western Style CRM, the so called ultimate tool for managing clients' relationships had been simply ignoring the "relationship" in the very basic Chinese sense!" And he is proposing to rectify the very foundation of CRM Concept specifically for Asian business by launching the world's first "guanxi" based Open Source CRM. "guanxi", a fuzzy Chinese language equivalent of "relation"..."

Link: wjue.org


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