May 25, 2001

Men like buttons, women move the whole thing

Author: JT Smith

ZDNET: "Men like the tab key and tend to use the scrolling wheel on a mouse. Women move
the mouse around more, even if a scroll wheel is available.

Such discoveries about gender differences in computer use are an offshoot of a new marketing
technology being pushed by Predictive Networks Inc., a Cambridge, Mass., company that
specializes in tracking and analyzing online behavior to customize ads to individual users."


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