September 12, 2006

Microsoft vs Apple: Embracing The Online Community

Anonymous Reader writes "In the olden days (a few years ago), there was a standard formula that was used to generate publicity for a company or product, and PR companies used it like it was going out of style, which, oddly enough, it was. The idea was to do a wide distribution of a press release, create expensive television commercials, focus on getting coverage in the largest print publications, and then wait for the customers to hurriedly come to your front door."


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