July 17, 2002

Microsoft's gentler approach to Linux

"After years of shunning or ridiculing Linux and open source technologies, Microsoft Corp. is now changing its approach when it comes to convincing customers that Windows has a better value.

At Fusion 2002 in Los Angeles recently, Peter Houston, Microsoft's Windows Division director of business strategy, said Microsoft will focus less on arguing with the Linux community and more on presenting real information to IT executives.

The change in style is a direct response from Microsoft sales teams and resellers who have been requesting collateral information for customers who want to know the value proposition of Windows versus Linux and open source services. Until now, Microsoft's response was either to ignore Linux entirely or to respond emotionally, Houston said." More at searchWindowsManageability.

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