But buying into the concept will cost some companies dearly.
October 19, 2003
Microsoft's Integration Strategy Is Costly For Customers
Microsoft's strategy of increasingly integrating its server and client products -- as best evidenced by the Office System line-up which officially launches next week -- means some enterprises may end up paying 10 to 40 percent more to stay with Redmond's wares, a recent report from Jupiter Research suggests. Microsoft is pushing this 'integrated innovation' strategy, said Joe Wilcox, analyst with Jupiter Research's Microsoft Monitor division, to gain more traction in the enterprise. By aggressively pushing vertical integration between its back-end and client software platforms, including Windows Server 2003 and its Office suite, Microsoft hopes to boost sales of a variety of server-based software as it touts productivity gains and cost savings through increased integration.