Many users of the Firefox browser already use DNT (Do Not Track) technology to prevent companies and organizations from watching their behavior online and compiling ever-growing databases of their user behavior. This type of technology, of course, doesn’t just come from Mozilla; rather, it’s widespread in many types of browsers and security products. But therein lies the problem, at least from Mozilla’s perspective. The company has been trying its approach to DNT as a standard around which everyone can work. Now, the effort to evangelize it is extending out to corporations and advertisers themselves. Mozilla has published a set of guidelines called The Do Not Track Field Guide.
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