September 29, 2000

Napster spurs advertisers to pour money into music sites

Author: JT Smith

CNet is reporting: "Napster may or may not be good for CD sales, but online music sites can thank the
popular file-swapping service for a substantial surge in revenues last month ...

Advertising spending at online music sites jumped dramatically in
the week after a federal judge clamped down on the music
company, according to AdRelevance, a division of online traffic
measurement company Media Metrix."

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