SugarCRM is a popular customer relationship management system. It is available in both free open source and commercial versions, making it an ideal way for small to medium business to try out a CRM system without committing large sums of money.
Although SugarCRM is carefully designed for ease of use, attaining measurable business gains requires careful planning and research. This book distils hard won SugarCRM experienced into an easy to follow guide to implementing the full power of SugarCRM. SugarCRM is an extensive PHP/MySQL based application but with its rich administration interfaces no programming is required to get the most of it.
Whether you are still wondering exactly what benefits CRM can bring, or you have already learned about CRM systems but have yet to implement one, or you're working with SugarCRM already... Implementing SugarCRM will show you how to get the most from this exciting product.
Focused on the needs of the enterprise, this book provides solution-driven approach for both business and IT specialists to get the most from this powerful and popular Open Source application.
About Packt Publishing
Packt, pronounced 'Packed,' published its first book Mastering phpMyAdmin for Effective MySQL Management in April 2004 and subsequently continued to specialize in publishing focused books on specific technologies and solutions.
Our books and publications share the experiences of your fellow IT professionals in adapting and customizing today's systems, applications, and frameworks. Our solutions-based books give you the knowledge and power to customize the software and technologies you're using to get the job done.
Packt books are more specific and less general than the IT books you have seen in the past. Our unique business model allows us to bring you more focused information, giving you more of what you need to know, and less of what you don't.
Packt is a modern, unique publishing company with a focus on producing cutting-edge books for communities of developers, administrators, and newbies alike.
Packt Open Source Project Royalty Scheme
Packt believes in Open Source. When we sell a book written on an Open Source project, we pay a royalty directly to that project. As a result of purchasing one of our Open Source books, Packt will have given some of the money received to the Open Source project.
In the long term, we see ourselves and yourselves, as customers and readers of our books, as part of the Open Source ecosystem, providing sustainable revenue for the projects we publish on. Our aim at Packt is to establish publishing royalties as an essential part of the service and support business model that sustains Open Source.
For more information please visit www.PacktPub.com"