New eWorld Order: Apple’s revolutionary marketing

Kelly McNeill writes “eWorld, the short-lived Internet service from Apple Computer is regarded as one of the company’s most memorable flops. Many fondly recall its steep prices and slim offerings that were eventually blown over as the Web took charge. Nevertheless, former eWorld citizens still associate the ill-fated service with warm, cozy feelings of community coupled with a mournful disappointment that it no longer exists. Now that Apple has learned from its mistakes, eWorld has a second chance — not as an Internet service provider, but as a collection of free services that Apple has already created.”