June 30, 2010

The New, Need-Driven Browser Choice Model


It used to be relatively easy for people to pick which browser to use, and one of the reasons that Microsoft's Internet Explorer still has dominant browser share is simpy that it came bundled with millions of copies of Windows on new computers. Firefox, more than any other browser of the last several years, made it a bit more complicated to decide on a browser. If you placed value on its extensions, which are hugely useful, it made more sense to use than Internet Explorer. Now, though, we're moving toward a browser landscape where you can't make a good decision on what to use without considering what you do online.

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