Author: JT Smith
CNET: “Already contending with a weak advertising market, Web publishers have another beast to worry about: Gator.
The software company, known for hawking pop-up ads that let companies advertise on rival sites, is working a new variation on the theme–selling ads designed to block banners on sites such as Yahoo with pop-ups of the exact same dimensions, completely obscuring the original ad. The pop-ups hover over the banners even when the Web visitor scrolls down the page, making it even more difficult to discern that the visible ad is a substitute.”
