August 17, 2001

New software replaces banner ads on popular sites

Author: JT Smith

CNET: "Already contending with a weak advertising market, Web publishers have another beast to worry about: Gator.

The software company, known for hawking pop-up ads that let companies advertise on rival sites, is working a new variation on the theme--selling ads designed to block banners on sites such as Yahoo with pop-ups of the exact same dimensions, completely obscuring the original ad. The pop-ups hover over the banners even when the Web visitor scrolls down the page, making it even more difficult to discern that the visible ad is a substitute."

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