While Nokia continues to work on clawing back some of the once-market-leading smartphone business it has lost in the last few years to Apple and Android handset makers like Samsung, it has also slowly been building out a business based around its mapping and navigation division,rebranded as HERE earlier this year. That strategy â which has seen deals with the likes ofToyota, Volkswagen, BMW and Garmin for its in-car navigation systems â is going into high gear today. Nokia is launching Connected Driving, which included HERE Auto for embedded in-car navigation; HERE Auto Cloud for extra services like real-time traffic updates; and HERE Auto Companion, apps that will make it seamless to link up location data that you want to use or that youâve created in your car, with what you are doing when you are outside the car and using your smartphone instead. On top of this, itâs upgrading its HERE Traffic system with a new data processing engine called âHalo.â
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