January 13, 2014

Oracle's Quixotic Quest To Beat Amazon At The Commodity Game

It has been a few weeks since Oracle CEO Larry Ellison publicly challenged Amazon Web Services (AWS), declaring that Oracle would be "price competitive" in the "commodity infrastructure as a service marketplace." It's as laughable now as when Ellison first said it.

Oracle is an exceptional company. What it isn't is a low-margin, commodity business.

AWS Has Dropped Prices How Many Times?!?

By my count, AWS has dropped pricing 32 times. It's like one of those crazy "EVERYTHING MUST GO!" liquidation sales. Amazon tries to figure out just how low it can go on prices and eke out a razor-thin margin...and then it goes even lower.

 

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