February 21, 2007
OS Advertising: Why Microsoft Still Lags Behind
Anonymous Reader writes "If you live in the States and have been keeping up with the TV advertising war started by Apple, you, too, must be wondering when Microsoft is going to respond? As it turns out, they have, to some degree, with their "Wow" ad campaign. Unfortunately, it’s lacking in any real substance and fails to get Windows users to see the advantages of switching. Well done, sure. Even inspiring in many ways, but they fail to define their point at the end of the clip."