October 2, 2001

Paranoia wins the search engine's love

Author: JT Smith

Kelly McNeill writes "Successful optimization is defined by obtaining a high rank within a search engine, yet due to the vast differences between engines, identifying priorities and criteria can be difficult. Search engine optimization is not the cure-all that will make a site successful, as some might believe. However, as a critical component of online marketing, optimization cannot be left unattended for long."
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