October 2, 2001
Paranoia wins the search engine's love
Author: JT Smith
Kelly McNeill writes "Successful optimization is defined by obtaining a high rank within a search engine, yet due to the vast differences between engines, identifying priorities and criteria can be difficult. Search engine optimization is not the cure-all that will make a site successful, as some might believe. However, as a critical component of online marketing, optimization cannot be left unattended for long."