December 7, 2004

Personal branding for IT professionals

Author: Rob Reilly

Gaining market share, securing funding, and growing a business requires visibility inside and outside of the IT industry. Visibility for open source community individuals is especially problematic. Open source practitioners, traditionally are not very marketing- or PR-oriented. We feel that our work will speak for itself. Techie types aren't exactly jumping at the chance to do presentations, go meet clients, or write compelling promotional copy, either.
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