Petopia IPO goes to the dogs

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Author: JT Smith

Wired.com reports that online retailer Petopia has cancelled its $100 million IPO, saying it has sold nearly all of its assets and no longer conducts business.

“The pullback scuttled agreements with Petco and NBC. Petco had agreed not to sell pet items online if Petopia didn’t partner with another brick-and-mortar pet store. The
NBC deal was for on-air advertising.”

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