operating the online bulletin board is still enjoyable, and his mission to be a community service remains solid. The astonishing word-of-mouth adoption of Craigslist tells a striking story of success, even as measured by Newmark's unique standards.
Craigslist is a business, but it is no typical business. Granted, all the markings are in place: corporate structure, shares, shareholders, revenue, employees, payroll and expenses. But no MBA student would likely come up with a business plan like Craigslist.