July 17, 2001

Ralph Nader's latest crusade: Search engine ad placement

Author: JT Smith

Consumer activist Ralph Nader's Commercial Alert organization has an issue with the way some of the top Internet search engines display results. In a complaint filed with the U.S. Federal Trade Commission, Commercial Alert says that many search results are disguised to look like information from an impartial database, when in reality they are paid advertisements. Named in the complaint were search sites run by AOL/Time Warner, AltaVista, iWon, LookSmart, Microsoft, Terra Lycos, and Direct Hit Technologies. Read the Reuters report at ZDNet.
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