August 8, 2006
Redmond, Start Your Photocopiers?
Yesterday, Steve Jobs of Apple held his usual keynote speech at the Apple Worldwide Developer Conference at the Moscone Center, San Fransisco. I usually thoroughly enjoy Jobs's keynotes; they are a well-planned piece of theater, complete with drama, comedy, and even action. In between, of course, some new products are announced, and some meaningless figures are given (classic example of spin doctoring: use only the figures of your strongest market, in Apple's case, the US laptop market; ignore the rest). However, this time, the theater part seemed to far outweigh the new-products-part. And that's a shame.