In the computing industry, one of the long standing sayings is “There will always something better on the horizon”. No matter how fast your system is today, it won’t be the fastest in a month or two. The next generation product will be faster, have more features, and will sell for lower prices, and will make your current hardware look somewhat obsolete. Every company in the computing industry has their own way of dealing with this phenomenon – all it takes is a light touch. You have to find a balance between marketing and selling your products which are currently on the market, while at the same time, provide hints of what is to come for the next generation product in order to keep people interested.
Link: gamepc.com
