October 28, 2007
Review Prog. Collective Intelligence
Author: JT Smith
Machine learning algorithms are at the heart of many of the most successful modern web sites and applications - from search algorithms to generating product recommendations, matching user interests to finding a date, machine learning is as essential as a fancy front-end with all the eye-candy you can muster. For those not versed in these arts, machine learning, data mining and knowledge discovery can be intimidatingly mathematical and conceptually difficult to understand. However, Programming Collective Intelligence, by Toby Segaran, sets out to make a variety of machine learning algorithms accessible to the average Joe programming a social networking or data-driven web application.