You donât have time to recover from the shock, because the next commercial shows your best friend recommending you the latest car model, personalized according to the wishes described to the car dealer you spoke to about changing your car.
Intrigued, you turn off the TV set, but you forget to disconnect from the Internet. You hear your girlfriendâs voice on the speakers of the media center; she reminds you that only the latest latex condoms offer complete protection against unwanted offspring.
Are you hallucinating? Is this a bad scenario of a poor SF movie? No! Welcome to the wonderful world of RFID! (where we know everything about how to serve our favorite customer)."