September 15, 2004

Sahara Computers launches Indian Linux-based PCs

Creative Crest writes "Sahara India Pariwar, one of the leading business organisations of India and Sahara Computers (Pty) Ltd., a major Information & Communication Technology (ICT) player of South Africa have entered into a joint venture to launch Sahara Computers, Servers, Laptops & peripherals in India. The products will be on Linux and other platforms.

At a glittering ceremony organised at Sahara Shaher, Lucknow on Friday, the range of various products was unveiled by Shri Mulayam Singh Yadav, Hon'ble Chief Minister of U.P., Dr Essop Pahad, Minister of Presidency, Govt of South Africa, Shri Amar Singh, Respected Chairman, Uttar Pradesh Development Council, Shri Ajay Gupta, Chairman, Sahara Computers (Pty) Ltd., South Africa, Shri Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar and Shri Ajay Marathe, President, India Operations, AMD.

The occasion was graced by Shri Kapil Dev, Wisden Indian Cricketer of the Century & former captain, Indian cricket team, Shri Anil Kapoor, Famous Indian Cine Star and Shri Raj Babbar, Cine Star & MP, Lok Sabha. Also present on the occasion were the Original Equipment Manufacturer (OEM) partners of Sahara Computers (Pty) Ltd., AMD USA, Epson India, Intel India, Maxtor, Microsoft, MSI, Samsung, LG India, Asrock and Hynix.

The event concluded with a grand cultural programme, which had a foot-tapping dance recital by Shri Shiamak Davar and his troupe that enlivened the ambience with its rhythmic robustness, followed by a Gala Dinner.

The product range of Sahara Desktop Systems, Sahara Notebooks and Sahara Server Systems shall be launched in the last quarter of this year.

The company is in process of establishing a vast network of regional offices to facilitate Sales & Marketing. 25 C&F stockists and a Service Centre are also being finalized.
The main infrastructure/office set-up will be in/around Noida, Uttar Pradesh, which shall have facilities for Warehousing, Logisitics, Reasearch & Development, warranty/RMA, Software Development - Sales & Support, Call Centre and a Sports & Recreation Centre. For the primary activities it is coming up with an initial set-up at Haridwar, Uttranchal.

Speaking on the occasion, Shri Atul Gupta, MD, Sahara Computers said, âThis definitely is a unique opportunity for Sahara Computers to enter the rapidly expanding India market. Our association with an organisation like Sahara India Pariwar in the Indian market along with support of top international partners like AMD, Creative, Delta, Epson, Intel, Microsoft, MSI, Samsung & Symantec, shall enable us to create an effective channel for exchange of technology skills & the fruits of innovation between India & South Africaâ.

Mr. Ajay Marathe, President, India Operations, AMD, said "The combination of AMDs award-winning processors and Sahara India Pariwar's prominence as one of the biggest household names in India will help bring in the benefits of computing technology to more of India's population".

Shri Subrata Roy Sahara said âWe, at Sahara India Pariwar believe in lifelong relationships and our association with Sahara Computers is an emotional commitment to make this venture a success and to realize our collective vision of making the Sahara PC, the most popular brand in India and also a Global Brand that is trusted for its High Quality and Superior Service Levels. This, surely, will herald the onset of a new dawn in the annals of computer hardware industryâ.

About Sahara Computers - Established in 1997 Sahara Computers assembles and markets computers & peripherals through a global distribution network that covers both established and emerging markets. The company is based in Johannesburg, South Africa and is the official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors.

An accredited member of the Proudly South African campaign, the Sahara business network stretches across South Africa to include Cape Town, Durban & Port Elizabeth. The company has established a strong presence globally, with offices in Nairobi & Mombasa in Kenya, Botswana, Dubai and the U.K.

About Sahara India Pariwar - Sahara India Pariwar is an over Rs. 50,000 crore (over 10.87 billion USD) diversified business conglomerate having varies business interests in Public Deposit Mobilisation, Infrastructure & Housing, Aviation, Media & Entertainment to its new and forthcoming projects like Consumer Products, Sahara Net, Sahara Sunderbans Project, Sahara Hospital and Araria Jute Project. The group is now entering into Life Insurance, Mutual Funds & Housing Finance and a host of other activities."


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