March 28, 2001

San Francisco event to showcase intelligent electronic devices

Author: JT Smith

The show floor at the upcoming
Embedded Systems Conference San Francisco, the world's largest
exhibition
of the core technologies for intelligent electronics, will feature
hundreds
of products used by engineers, designing the latest in Internet
Appliances,
Systems-on-Chip and smart industrial machines. Critical tools and
technologies that enable communications and networking connectivity in
everyday devices will be among the many new products unveiled at this
industry-leading event, running from April 10-12 at the Moscone Center.

The show floor at the twelfth annual Embedded Systems Conference
features
341 exhibitors, including 118 San Francisco Bay Area companies. This
year,
the exhibit floor will also feature the "Innovation Showcase," an
exhibition of the newest end-user products powered by embedded systems.

"It's not that we're all going to be browsing web-sites from our
toasters,
but we're going to see an increasing number of products that
incorporate
the communications capability of the Internet in very interesting
ways,"
said Lindsey Vereen, Conference Director. "You can see some great
examples
of this at the Innovation Showcase and on the show floor, where there
will
be demonstrations of the chips and software that will enable next
generation functionality."

A number of intelligent devices are featured in the event's first
Innovation Showcase. These include:

  • A Mobile Web Pad
  • A Multimedia Electronic Book
  • An Internet-Enabled Espresso Maker
  • New Digital Music Players, including portable and home stereo devices
  • A Network-Enabled Fingerprint Security System
  • An Internet Appliance that allows small and remote offices to share
    Internet access, files, printers, and network services

Hundreds of the products that are used to create these types of devices
will be demonstrated on the show floor. Among the newest products, are
tools used to add connectivity to embedded devices, such as:

  • Application specific Bluetooth front-end solutions
  • Components for the implementation of voice over DSL
  • CAN (Controller Area Network) products, which link electronic
    networks in
    automobiles and on manufacturing plant floors.
  • An embedded Ethernet and storage module
    <.li> Middleware for deterministic IP data delivery without complex
    programming

The show floor will also feature a broad range of products to build
software applications including Linux and cross-platform development
tools. Examples include Linux-based PDA software, web browsers and a
real
time operating system; an integrated tool for programmers working with
Windows CE and Linux; and software to link Linux devices to
Windows-based
enterprise systems.

Another category of products featured on the show floor is
System-on-Chip
(SoC) devices and the tools used to create them, including a real-time,
low
power Java Processor; a streamlined processor core with low gate count
and
a single stage pipeline; a System-on-Chip device with integrated
Ethernet
controller; and a solution for multi-core SoC simulation and debugging.

"System-on-Chip is the natural result of the electronics industry's
capability to shrink nearly every key component to smaller and smaller
sizes and put them on a single die," said Vereen. "Consumer benefits
of
high integration and small size are more features in a smaller package,
higher reliability, and less power consumption. Integrating software
into
Systems-on-Chip is still a challenge, but exhibitors at ESC are
starting to
address this market."

The ESC exhibition is held in conjunction with the world's most
comprehensive educational program on embedded systems. With 186
courses
and 15-full day tutorials, including 95 entirely new sessions, the
conference program highlights topics such as design of wireless
devices,
development of distributed systems, and open-source design tools and
operating systems.

Special events include keynote addresses, a panel discussion and
exhibitor
workshops. Best-selling author of the "Hitchhiker's Guide to the
Galaxy,"
Douglas Adams and Sun Microsystems Java technology inventor James
Gosling
and his colleague Greg Bollella present the keynotes. A panel
discussion
titled, "Object-Oriented Programming: Method or Madness," is offered on
Monday, April 9 at 5:00 p.m. Additionally, Cadence Design Systems and
Microsoft Corporation are offering special exhibitor workshops on
Tuesday
through Thursday. Advance sign-up and payment is required for these
hands-on product-oriented classes.

More information on the Embedded Systems Conference San Francisco is
available at http://www.embedded.com/esc. Conference programs can also
be
obtained by calling 877-446-7799 or by e-mailing esc@cmp.com.

The Embedded Systems Conference is produced by CMP Media Inc. and is
sponsored by EMBEDDED SYSTEMS PROGRAMMING magazine and ELECTRONIC
ENGINEERING TIMES. Other conferences produced by CMP's Electronics
Trade
Show Group include the Embedded Systems Conference-Chicago, the
Embedded
Systems Conference-Boston, the Embedded Systems Conference-Europe, the
Embedded Executive Summit, and the Communications Design Conference.

About CMP Media Inc.Z
CMP Media Inc. (Nasdaq: UNEWY) is a leading high-tech media company
providing essential information and marketing services to the entire
technology spectrum - the builders, sellers and users of technology
worldwide. Capitalizing on its editorial strength, CMP is uniquely
positioned to offer marketers comprehensive, integrated media solutions
tailored to meet their individual needs. Its diverse products and
services
include newspapers, magazines, Internet products, research, direct
marketing services, education and training, trade shows and
conferences,
custom publishing, testing and consulting. More information can be
found
at www.cmpnet.com.

Note: All trademarks used herein are the property of their respective
owners.

Attendee Contact: CMP Media Inc.
Toll free: 1/877-446-7799
E-mail: esc@cmp.com

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