May 2, 2004

The Secret Market Contender: White-Box PCs

In some ways, the computer business is a bit like show business. There are stars that become household names -- names to conjure with. But for every one of them, there are dozens of workaday actors who may deliver perfectly credible performances but remain largely anonymous.

Something similar goes on with personal computers. Everybody knows Dell (Nasdaq: DELL) -- currently the Tom Cruise of the business with about 30 percent of the desktop PC market. Hewlett-Packard is almost as much a household name, especially with its current run of imaginative TV ads. Gateway became well known for its sales model, and Apple (Nasdaq: AAPL) has a public profile far out of proportion to its current market share.

Link: TechNews World

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