Something similar goes on with personal computers. Everybody knows Dell (Nasdaq: DELL) -- currently the Tom Cruise of the business with about 30 percent of the desktop PC market. Hewlett-Packard is almost as much a household name, especially with its current run of imaginative TV ads. Gateway became well known for its sales model, and Apple (Nasdaq: AAPL) has a public profile far out of proportion to its current market share.
May 2, 2004
The Secret Market Contender: White-Box PCs
In some ways, the computer business is a bit like show business. There are stars that become household names -- names to conjure with. But for every one of them, there are dozens of workaday actors who may deliver perfectly credible performances but remain largely anonymous.
Link: TechNews World