Should You Open Source Your Product? That’s the Wrong Question

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I often get called in to help companies make decisions about their open source strategy. They want to release key parts of their software as open source, but they need some help figuring out the best way to make it happen. I always ask them the same question:

Why? Why are you planning to open any of your code?

They rarely have a good answer. They’ve already decided that this is the right decision, because a board member, founder, or customer has said it’s necessary, and they are just trying to figure out how to do it. But it’s impossible to build a strategy to accomplish your goals if you’re unsure what they are.

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