June 12, 2013

So What If Chief Marketing Officers Outspend CIOs On Enterprise Tech?

Guest author Esmeralda Swartz is chief marketing officer at MetraTech.

Most of the high-end products we purchase are bought without inherent understanding of how they work. That's not usually a problem, but the Internet went nuts when Gartner recently predicted that by 2017, chief marketing officers (CMOs) will spend more on technology than chief information officers (CIOs) will.

Various technologists and data center experts howled that “People (CMOs) who don’t understand enterprise software are going to spend billions of dollars on stuff CIOs understand far better.”

(See also Chief Digital Officer: Technology + Marketing = New Enterprise Leader.)

What Do You Really Need To Know?

To which the logical, if counter-intuitive, response might be, “So what?”


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