May 26, 2009, 9:22 pm
As your site amasses content ‚Äî be it stories, SKUs, or statistics ‚Äî a tailored, effective, and exacting search engine becomes increasingly vital. Imagine a bookstore that doesn‚Äôt index its tomes by title or author, or a clothing retailer that doesn‚Äôt index garments by size. Without search, each site is useless. In general, the quality and relevance of search results makes or breaks a site.
Typically, at least some search results are generated by the site‚Äôs underlying database. A database can maintain and catalog enormous volumes of data.