Targeting early adopters – say no to Windows

Kelly McNeill writes “As a contract consultant, I’m often asked to create new services to deploy over the Internet, and in many cases these services require some sort of end-user component. Whether the goal is browsing stock quotes or for the latest peer-to-peer gizmo, almost universally we’re asked to create a version that only serves the Windows community.
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Why Windows? The reason most cited is market share, with some strangely accurate figure that “93 percent of the Internet population runs Windows.” While that 2-digit figure seems way too accurate for statistical credibility, I’m also wondering if it isn’t based in innumeracy.”