Targeting early adopters – say no to Windows


Author: JT Smith

Kelly McNeill writes “As a contract consultant, I’m often asked to create new services to deploy over the Internet, and in many cases these services require some sort of end-user component. Whether the goal is browsing stock quotes or for the latest peer-to-peer gizmo, almost universally we’re asked to create a version that only serves the Windows community.

Why Windows? The reason most cited is market share, with some strangely accurate figure that “93 percent of the Internet population runs Windows.” While that 2-digit figure seems way too accurate for statistical credibility, I’m also wondering if it isn’t based in innumeracy.”


  • Migration