July 6, 2006
TechBookReport on 'Google Advertising Tools'
TBR writes "Google is, as the saying goes, an advertising company with a search engine attached. For web masters and developers getting the most out of Google's advertising services can make the difference between a site that generates income and one that doesn't. Get it wrong and a site can die, get it right and a site can flourish. Google Advertising Tools, by Harold Davis and published by O'Reilly takes the reader on a journey through the ins and outs of AdSense, AdWords and the AdWords API."